David Osborne — Founder & CEO, On Alpha Capital
With more than 25 years of experience guiding families, entrepreneurs, and professional athletes toward financial clarity, David Osborne is the strategic mind and steady hand behind On Alpha Capital—an independent, family boutique wealth advisory firm with offices in Austin and Dallas, Texas.
Driven by a belief that building and preserving wealth should be deeply personal and purpose-driven, Osborne founded OA Capital to offer clients something Wall Street couldn't: conflict-free advice tailored to their lives, not the market’s whims. Under his leadership, the firm has grown into a trusted partner for those navigating complex financial landscapes, from generational estate planning to high-impact investing in the digital economy.
From Wall Street to Personalized Wealth Strategy
David’s financial journey began at Morgan Stanley in New York and Dallas, where he specialized in equity-based portfolio design, retirement planning, and income strategy. But it didn’t take long for him to recognize that true wealth management required a more customized approach—one unrestricted by corporate sales quotas or rigid financial models.
In 1999, Osborne launched what would become OA Capital. The goal: to provide long-term, relationship-first advising with the flexibility to meet each client’s unique needs—whether they were running a business, raising a family, or negotiating an eight-figure athletic contract.
Serving Professionals, Athletes & the NIL Generation
Osborne is widely respected for his work with professional athletes and student-athletes navigating the new world of NIL (Name, Image, and Likeness) deals. Understanding that sports careers often peak financially before age 30, he equips athletes with the tools to build sustainable wealth well beyond their playing days.
Through OA PRO, a specialized offering within On Alpha Capital, he helps athletes develop strong financial habits, manage taxes, avoid sudden-wealth pitfalls, and create generational security. For younger clients just entering the workforce, Osborne offers approachable, real-world guidance—from student loans to strategic savings plans.
Credentials That Back a Vision
David Osborne is licensed across more than 20 states and holds a full suite of industry credentials:
Series 7, 24, 31, 55, 63, 65
General Securities Principal
Equity Trader (FINRA)
Group 1 Life & Health Insurance License
These certifications allow Osborne to serve a broad range of clients, including high-net-worth families, business owners, entertainers, and corporations seeking sophisticated financial stewardship.
He also brings a modern edge to wealth planning by incorporating alternative assets such as cryptocurrency and blockchain ventures—carefully integrated into well-diversified portfolios.
Financial Literacy & Family-First Values
At the heart of Osborne’s philosophy is a commitment to education. He believes true financial security starts early—with foundational lessons about money, saving, and self-discipline. It’s a mindset he brings to every client interaction, empowering people at every stage of life to make informed, confident decisions.
Each client journey at On Alpha Capital begins with a comprehensive financial evaluation, ensuring that every strategy is tailored to the individual, not a one-size-fits-all template.
Life in Austin, Beyond the Numbers
A graduate of Texas State University, Osborne earned his BBA in Finance on a golf scholarship and was a proud member of Pi Kappa Alpha. The discipline, teamwork, and leadership from those early years continue to shape his business philosophy today.
When he’s not advising clients, David enjoys life in Austin with his family. You’ll often find him on the golf course, playing ice hockey, or taking in live music—an authentic reflection of the city he calls home. [LinkedIn]